A collection is like a journey, and a journey always forms a memory that arouses emotions, generating the possibility of interpreting different creative horizons.
The Daydreamer expands its offer with the second volume of the collection, the result of a narrative that is already present in the Giopagani world, but revisited and full of new stimuli, inspired by the decorative elements that remain indelible in the imagination of an atmosphere. A single thought that wants to take on different styles and that expresses the desire to discover graphical aspects that may even be opposed to one another, but that exist within a well-defined creative and emotional philosophy. An all-encompassing path where design, fashion, music, photography, and architecture come together in a natural and sophisticated mix.
The setting is the Vertical Forest of Milan, the building that symbolizes a new architecture of biodiversity, which adds appeal to the collection thanks to the variations in colour and the shapes of the plant structure, which generate a large, iridescent, and highly recognizable landmark.
The new collection moves from a floral theme to abstractionism; it tries to experiment with different artistic paths than those previously treaded, exploring intense universes with an ethnic flavour.
A path that emphasizes the eclecticism and universal nature of taste; an itinerary that crosses Europe, Asia, and Africa, leaving indelible traces in the graphics that can be seen within the collection. The search for extreme depth in the composition is able to develop over large surfaces by skilfully mixing blush, burnt, rusty tones, macro geometry, lace, tarot cards, and botanical elements. The result is an almost primordial elegance, reinterpreted through the colours of the earth with tribal accents, in which each subject is embellished and sophisticated. The graphics become a substantial element of the architectural project; a story to dress the environments and make them evocative.
A nostalgic rock soul accompanies The Daydreamer, with rough accents and unexpected refined details. Thus each wallpaper transforms into a musical piece. A collection of tracks that guides the viewer like a soundtrack, to give a sound to aesthetics and inspiration, almost like composing an LP.
Wallpapers become music to listen to and not just to see.